Successfully launched Stoked and Stoked™ Big Air Edition. Designed all creative and web interactive for both campaigns. (Highest rated snowboarding game to date on the Xbox 360.)
Secured national promotional deal with Sprint™ to integrate the Palm Pre® and HTC Hero® into Stoked™ Big Air Edition on Xbox 360 and Triple Crown Snowboarding on Nintendo Wii™.
Successfully negotiated national sponsorship with US Snowboarding for 2009 Grand Prix featured on NBC, Universal, Versus and GO211.com. Worked with USSA, Wunderman, and Microsoft to maximize on-air exposure for Stoked™ Big Air Edition.
Created and launched revolutionary fan feedback site for Stoked, The Rebel Outpost, which resulted in a dramatic positive community response to game.
Directed and produced highly touted “What Does Freedom Mean Ft. Nicolas Müller” game trailers and commercials for Stoked™ Big Air Edition on Xbox 360 and Xbox LIVE.
Conceived and secured dynamic licensing agreement with General Mills to feature their cereal mascots in an upcoming project.
Ced Funches has enjoyed a successful design career spanning well over a decade. He has been recognized as a highly creative design professional and continues to innovate and create distinctive work for the world's biggest brands.
A highly experienced marketing communications professional with a proven background in creative direction/ design/ marketing management. A diverse resume of creative direction that spans over 10 years. Superior verbal and visual communications skills. Ced possesses the unique ability to conceive, strategically construct, and personally deliver high impact campaigns. Proven business development skills to match strong creative leadership.
Vision oriented leadership with a proven ability to influence and inspire creative professionals. Diverse knowledge of pop culture and current design trends.
Proficient in Adobe Creative Suite mock-ups, gaming production pipelines, social networks, creative execution of original IP. Ability to compose strategic creative briefs and advertising plans.
Proven ability to lead and manage a wide variety of design and development projects in team and independent situations.
Experience in the acquisition of large external licenses, brands and the subsequent management dependencies.
Extremely proficient in working with high-profile talent as well as executive management. Mature, discreet and professional in approach to relationship building and maintaining.
Effective communicator with the executive management. Experience managing creative, producers, external developers and QA.
Provided creative leadership to Destineer Publishing and portfolio of video game products. Lead design direction for new digital products, web sites, advertising and all POS. Integrated organic marketing approaches with targeted execution in digital and print delivery.
Reported directly to the CEO.
Managed creative and marketing/ PR teams.
Worked with external and internal developers to maximize game potential and marketing objectives.
Expert Industry and Gaming trend opinion.
• Developed and executed a universal branded approach to take games to retail.
• Secured substantial licensing deals with General Mills, US Snowboarding, and Sprint.
• Secured 1st party support from Microsoft for Stoked Big Air Edition at US Grand Prix.
• Streamlined communication by implementing robust online CMS.
• Developed a collaborative relationship with PD directors, producers, and external developers.
• Instrumental in 400% annual growth of company over 3 year period.
• Directed, edited and produced dozens of game trailers and TV spots.
Recent Accomplishments
• Successfully launched Stoked and Stoked™ Big Air Edition. Designed all creative and web interactive for both campaigns. (Highest rated snowboarding game to date on the Xbox 360)
• Secured national promotional deal with SPRINT to integrate the Palm Pre® and HTC Hero® into Stoked™ Big Air Edition on Xbox 360 and Triple Crown Snowboarding on Nintendo Wii™.
• Successfully negotiated national sponsorship with US Snowboarding for 2009 Grand Prix
featured on NBC, Universal, Versus and GO211.com. Worked with USSA, Wunderman, and
Microsoft to maximize on-air exposure for Stoked™ Big Air Edition.
• Directly managed 30+ top snowboarding brands through various sponsorship initiatives.
Worked with pro snowboarders and respective agents to maximize talent exposure.
• Created and launched revolutionary fan feedback site for Stoked, The Rebel Outpost, which
resulted in a dramatic positive community response to game.
• Directed and produced highly touted “What Does Freedom Mean Ft. Nicolas Müller”
game trailers and commercials for Stoked™ Big Air Edition on Xbox 360 and Xbox LIVE.
• Released over 55 games on multiple platforms in the years from 2006-2009.
• Conceived and secured dynamic licensing agreement with General Mills to feature their
cereal mascots in an upcoming project.
• Served as Creative Director for Summer Sports for the Nintendo Wii™. Title has sold over 550,000 units to date.
Minnesota Timberwolves (NBA)
Lead the creative development, ideation and enhancements of branding initiatives for the franchise. Worked with Marketing and Corporate Communication teams to establish Brand Identity Guidelines. Created internal and external advertising, corporate sales and marketing materials. Worked directly with printers and other B2B vendors.
Created dozens of logos, banners, billboards, signage, season tickets, corporate sponsorship presentations, inside ticket sales, and collateral material.
Worked with individual Sales Managers and corporate CSR's to customize corporate sales pitches and presentations.
Hands on preparation of demos and presentation mock-ups.
Hands on design of conceptual pitch materials, demos and marketing materials.
Designed Club Cambria and Premium Seating logos and collateral material. Provided art direction to the look and specific design environment to attract elite clientele.
Organized and directed multiple NBA photo shoots and television spots.
Recognized by Graphic Design USA for design excellence.
Minnesota Lynx (WNBA)
Created and managed Minnesota Lynx brand development. Created dozens of logos, banners, billboards, signage, season tickets, corporate sponsorship presentations, inside ticket sales, and collateral material.
• Created and managed local game day newspaper advertising.
• Designed game day programs, websites, media guides, books, season tickets, and advertising.
• Pioneered a branded identity system complete with themes and logos still in use today
• Worked personally with high profile athletes on sets, in-arena and within communities.
Serve as chief marketing officer for the interactive company.
Collaborated on a line of skateboards for retro hip-hop company
Created and managed hip-hop skateboarding company. Sponsored amateur riders and sold a wide variety of product on a regional platform.
4352 Copeland Avenue — San Diego, CA — Portfolio — ced@cedfunches.com — (651) - 755-5554